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Challenges
- Generate high-quality MBBS Abroad leads at scale.
- Maintain a sustainable CPL despite a competitive market.
- Improve lead-to-admission conversion rate by filtering irrelevant leads.
- Achieve strong ROAS while scaling campaigns across regions.
Optimization Activities
- Location & language targeting refinement
- A/B testing (ads, creatives, landing pages)
- Smart bidding strategies to maintain optimum CPL
- Dynamic Retargeting to re-engage interested students
- Continuous negative keyword pruning
Outcomes
- Ad Spend - 4,783,700.88
- Leads Generated - 6,325+
- CPL Achieved - 756.28
- Qualification Rate - 35%
- Admissions - 150+ MBBS Students
- Revenue Generated - 4.5 Crore
ROAS 9.4X

Challenge
- Generate high-quality commercial property leads at scale.
- Maintain a sustainable CPL despite a competitive real estate market.
- Improve lead-to-closure conversion rate by filtering irrelevant leads.
- Achieve strong ROAS while scaling campaigns across different regions.
Optimization Activities
- Location & language targeting refinement
- A/B testing (ads, creatives, landing pages)
- Smart bidding strategies to maintain optimum CPL
- Dynamic Retargeting to re-engage interested commercial property investors
- Continuous negative keyword pruning
Outcomes
- Ad Spend: ₹13,200,000 (₹1.32 Crore)
- Leads Generated: 6,000+
- Qualification Rate: 35%
- Closures: 25+
- Ticket Size: 3 Crores*

Challenges
- Drive traffic and increase online sales in a highly competitive e-commerce market.
- Maintain an efficient Cost per Acquisition (CPA) while scaling.
- Optimize the user experience to improve conversion rates.
- Boost Return on Ad Spend (ROAS) while targeting a broad audience.
Optimization Activities
- Advanced segmentation & retargeting strategies to focus on high-intent customers.
- A/B testing for ad creatives, product pages, and call-to-action buttons.
- Dynamic product ads & personalized recommendations for re-engaging customers.
- Smart bidding strategies for efficient CPA management.
- Continuous testing of keyword and audience targeting to ensure relevance.
Outcomes
- Ad Spend: 3,200,000.00
- Revenue Generated: 12,000,000.00
- Leads Generated: 10,000+
- CPA Achieved: 150.50
- Conversion Rate: 4.2%
- Sales Growth: 200% Increase in Online Revenue
- ROAS: 3.75X
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